Why it doesn't matter
commentary It's& nbsp;easy to point to yesterday's iPhone 4S&n bsp;unveiling as aho-hum affair, that is, if& nbsp;you were expecting something more. And t hetruth is, most of the tech world was.& nbsp;
Look no further than the slew& nbsp;of rumors that took on a life of&nb sp;their ownin the extended wait between last year's model and this one. A bevy of
north face jackets silicon cases flying out of China sporting a dramatic new designderived from an allegedly leaked Foxconn prototype? Check.
Gorgeousrenderings of devices with a huge display, tapered design, and a changeto the iPhone's iconic home button that's gone unchanged four versiover? Check. And hey, how about
two new iPhones this year? Add that oneto the pile too.
What we got instead was the iPhone 4S, a phone that looks just like theiPhone 4 on the outside but with faster innards. Will people still belining up for the thing when it's
released next week, and will it selleven better than last year's model? Yes and yes.
Apple watchers will
canada goose jackets online remember Apple pulled a similar move going from the iPhone 3G to the3GS. Almost identical
to the 4S update, the 3GS too was a collection ofinside changes. The processor got a boost, as did wireless networkingwith speedier HSPA. The 3GS also brought a better camera,
and VoiceControl--the voice recognition software that let users launch a song, ormake a phone call with their voice.
As the 3GS' spiritual successor--the 4S--does that same trick onceagain. There's a ciderably zippier processor, a better camera, morebuilt-in storage (if you want to pay for
it), and faster cellular datanetworking that works in more places since it's got both CDMA and GSMhardware built-in. That, combined with the iPhone 4S-specific Siri
voicerecognition feature, makes for
canadian goose a solid update, especially for 3GS users who are itching to
updatetheir devices. For people who bought last year's iPhone 4? Probably notso much.
The thing to point out to those who may have been expecting the next bighardware jump is that Apple's not just marketing to those two groups.The goal is to keep pulling in new
users from competitors as well asthose still using feature phones. Apple CEO Tim Cook said as muchyesterday while pointing to a chart of how much of the handset marketApple
currently occupies.
"Despite all of this success and all of this momentum, the iPhone has a 5percent share of the worldwide market of handsets. I could have shownyou a much larger number if I just
handsets because we believe that over time, all handsetsbecome smartphones. This market is 1.5 billion units annually. It's anenormous opportunity for Apple."
