Apple adds 16 new faces for iPad NanoApple has created a series of new clock faces for people who wear their iPod Nanos as watches.The mini music player can double as a watch thanks to special bands designed by iWatchZ, Lunatik, and other vendors. iWatchZ offers a variety of iPod Nano watch bands ranging in price from $25 to $90, while Lunatik's bands run from $40 to $100.
To kick off the 2011 iPod Nano revealed
moncleronline shopat yesterday's launch event, Apple is offering 16 new faces for a total of 18 choices for watch wearers. The lineup of new faces varies from Kermit the Frog to Mickey Mouse to traditional analog to more modern digital styles. The new watch faces are included with the new iPod Nanos so owners can change from one to another depending on their mood.The 2011 Nano also comes with a new fitness center that can track your workout. The device's built-in accelerometer offers feedback on your exercise regimen. Tapping into the Nike+ program, those of you working out at the gym can connect the iPod Nano to a Nike + iPod-compatible machine and then upload the results to a computer to set up your training program and tally your results.Beyond the software enhancements, the 2011 iPod Nano is physically the same as last year's model. But Apple has trimmed the prices, selling the 8GB version for $129 (down from $149 last year) and the 16GB model for $149 (down from $179 last year).What other ways can brands and marketers leverage Facebook's new platform? Fernando: What they'
ralphlauren outlet re really doing is advertising with stories. It's not so much a creative agency telling a story--it's you and me telling a story. And in the end, the aim is to use that story, pluck it out as something that fits within all the other stories, which are inside Facebook which form part of your life. So let's say you and 13 other friends are listening to music and then commenting on it, that creates a story around an artist, musician, or a brand that can be used as the ad. The ad can include the music you listen to as part of the content. The advertiser
abercrombieand fitch will be able to buy that conversation for a price to make sure it's seen by as many people as possible. And therefore the efficiency of the Facebook system increases massively because you don't have the limitation of people creating imagery just for those tiny little ads on the right or left hand side [of the Facebook page] you can actually have a person's experience be the advert. Why didn't Facebook talk much about commerce, the actual mechanics of transactions at f8? Fernando: My view is that they see commerce as just another type of action--it's a buy. I think they've actually already thought past it. If you've got your platform, commerce just fits in seamlessly. Is there a potential downside to what Facebook is trying to pull off? Fernando: Driving engagement is the key to their plan. So, if all these "reads," "watches," "listens," and "buys" don't happen, there won't be enough stories, and advertisers won't be able to target. Advertisers need to move away from impressions and move over to targeting based on actual actions. But again, it hinges on driving that engagement and making sure that people
abercrombieand fitch online shop are doing these actions together to generate stories. And by having a reflection of the real world inside their platformacebook.
